with Claude Anderson, Dean of Enrollment, Northfield Mount Hermon School (MA)
Answer: Create a blue ocean strategy. This concept was developed by W. Chan Kim and Renee Mauborgne and can be turned into a marketing force for an independent school. If you are trying to move up on or stay ahead of your competition, you need to evaluate your program and develop your strategies with “blue ocean” concepts leading the way. This session will show you how to work this concept to your advantage, advance your marketing outcomes against most competition, and get out of the stalemate.