With Peter Baron, President, AdmissionsQuest (MA); Leo Marshall, Director of Admission & Financial Aid, The Webb Schools (CA) &Chuck Will, Director of Communications, Proctor Academy (NH)
This workshop takes participants through the experiences of building school blogs into a primary outlet for school communications. The presentation explores how a school blog can become a vehicle through which to tell school stories to all constituencies–current/past parents, prospective families, alumni, and donors. This workshop assumes the value of a school blog as a communication strategy and will focus on specific strategies to put into practice. Learn about establishing regular publishing as a priority and meeting regular publishing deadlines, involving regular voices and stories from all parts of your school’s community, and understanding the value of comments – in short, establishing the time and resources to create a living document of voices that gives anyone connected to your school reason to return, read regularly, and engage.