Customize Your Messaging with CRM Technology

Customize Your Messaging with CRM Technology

With Leo Marshall

Presenter Leo Marshall, Director of Admission and Financial Aid at The Webb Schools, covers Student Lifecycle Management (SLM), which is the use of CRM technology to customize messages to students and families based on where they are in the lifecycle of student enrollment management, e.g. Lead to Prospect to Applicant to Admit, etc.  

Related Video:

Increasing Enrollment Through Strategic Conversation

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