The Case for an Enrollment Manager and Admission Director

The Case for an Enrollment Manager and Admission Director

Allison Letourneau, Associate Head of School for Enrollment Management, The White Mountain School (NH)
Peter Wickman, Director of Admission and Financial Aid, The White Mountain School (NH)

There’s been a recent shift in our job titles as admission professionals in independent schools; enrollment managers have, in many ways, replaced admission directors. What are the implications? How are the roles similar? Different? Learn the strong qualitative and quantitative case for schools having both an enrollment manager and an admission director in one office. Discover the ways in which collaboration between these two roles can drive admission and enrollment work in ways that are profound for the institution -- especially in the current market and economic landscape.

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