The Power of Auxiliary Programming: Growing Brand, Pipeline, and Revenue (Presentation)

The Power of Auxiliary Programming: Growing Brand, Pipeline, and Revenue (Presentation)

Sarah Dalton Quinn, Director of Admission, Miss Porter's School (CT)
Kat Simison, Associate Director of Admission & Director of Summer Programs, Miss Porter's School (CT)

Reflect on what is unique about your school and consider ways to capitalize on it through specialized auxiliary programming. Obtain the tools you need to develop a mission-appropriate program that can help you reach your goals. Learn about Porter’s Leads, a 14-year program at Miss Porter’s School that has positively impacted the admission pipeline and proven to be a revenue generator for the school. Porter’s Leads is uniquely different from a traditional academic summer experience and is focused on girls younger than the academic year target market, extending Porter's brand and experience to a wider variety of students and exposing girls early on to Porter's values outside of the academic setting.

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