Beyond Baking Cookies: The Critical Role of Enrollment Managers in Academic Leadership (Presentation)

Beyond Baking Cookies: The Critical Role of Enrollment Managers in Academic Leadership (Presentation)

Laurel Baker Tew, Assistant Head for Enrollment, Viewpoint School (CA)
Mark McKee, Head of School, Viewpoint School (CA)

Mounting pressure on school heads requires them to establish strong competitive positions, operate their institutions like well-run businesses, conduct research and planning, differentiate their brands, and develop their competitive positioning strategies in addition to fulfilling a higher mission-oriented calling. Given that the enrollment manager may be functioning as chief revenue officer to the CEO (head), how do enrollment managers fit into this picture at the executive level, in order to align their priorities strategically with heads of school?

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