David Kalsbeek, Senior Vice President for Enrollment Management, DePaul University, IL
Every definition of strategic enrollment management (SEM) describes it as a data-driven activity, a process dependent on the use of data to achieve desired goals. This presentation offers SEM leaders an overview of ways of thinking about the use of information in SEM. It will explore how data support both administration and planning, how data need to be developed at every stage of the enrollment lifecycle, and varying ways information is actually used in organizations. Learn frameworks and constructs helpful in developing the information resources for SEM in your organization.