with Maryleigh Bliss
A snapshot of young consumers today, from what makes them different from generations that came before them, to the big trends shaping their views right now. Millennials are the largest generation of consumers, on pace to outspend older shoppers and entering their peak earning years. As they do, they're disrupting industries with their behaviors and preferences -- they're bored by traditional marketing and valuing new qualities that are shifting the way they view themselves, brands, and beyond. Using an ongoing survey of 13-33 year olds, Bliss illustrates some of the biggest impacts of this influential group.