with Heather Hoerle, The Enrollment Management Association Executive Director
Key themes: the changed role of enrollment managers in today’s schools; competencies required for the job; pathways for career development and advancement.
Heather discusses the trends and the state of the industry, including:
1. The environment is challenging.
2. There is little standardization across admission operations.
3. Admission directors have wide-ranging responsibilities.
4. Admission directors need skills in noneducation areas.