Admission is a people business and therefore, even in the age of technology, personal relationships matter. In this session, we will explore the importance of relationship building with feeder schools, educational consultants, and community organizations. We will outline concrete strategies for connecting personally with these different constituencies so that they have a clear understanding of your school’s mission, values, and application process. Ultimately, these connections can help increase applications, improve yield, and, perhaps most importantly, ensure that you are finding the right student match for the long term. At the end of the session, we will encourage the audience to share effective strategies that they use to cultivate and maintain these important relationships.