Maximize Your Marketing Impact: Lessons from Corporate America (Presentation)

Maximize Your Marketing Impact: Lessons from Corporate America (Presentation)

Nija Meyer, Vice President for Admissions and Communications, Woodward Academy (GA)

Independent schools once bridled at the mere mention of terms such as “marketing,” “advertising,” or “branding,” which were perceived to be the province of corporate America. Marketing now plays a crucial role in the success of independent schools, with heads of school increasingly reaching out to corporate leaders for their marketing departments. Learn how to apply corporate marketing and leadership principles to independent schools (including which lessons transfer well and those that don’t) with specific focus on the role and structure of marketing and communications, advertising strategy, stakeholder analysis, and the impact on school culture.