Targeting the Middle Class (Presentation)

Targeting the Middle Class (Presentation)

Melanie Connors, Vice President of Admission, Pine Crest School (FL)
Steven Casey, Director of Financial Aid and Analytics, Pine Crest School (FL)

Socioeconomic diversity is key to healthy admission and enrollment, but the middle class is shrinking nationally. Schools must have a strategic plan to market to (and budget for) middle class families. Learn how to best identify, target, and package middle class families through a collaborative partnership between financial aid and admission that will ultimately build and sustain a healthy enrollment and financial future. Get examples of effective specific strategies and a sample strategic plan.

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