Let's Talk Money: The Strategic Importance of Financial Aid and Affordability - Presentation

Let's Talk Money: The Strategic Importance of Financial Aid and Affordability - Presentation

Kristen Power, National Director, Business Development, SSS by NAIS, DC
Andrew Bishop, Director of Admission and Financial Aid, Berwick Academy, ME

With the "new financial aid family" putting more pressure on school financial aid budgets, it's becoming increasingly important to educate the necessary constituencies on national and local financial aid trends. Learn how Berwick Academy began a dialogue with the board, administration, and parents about the complexities and importance of utilizing financial aid as a strategic enrollment tool and about how this impacts programs, policies, and processes. By using NAIS tools, Berwick was able to understand the mindset of their families and their brand strength when thinking about merit aid, tuition increases, and affordability ranges.



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