Publications

Recommendations from The Enrollment Management Think Tank to EMA trustees on what we can do to best prepare admission and enrollment professionals for the future.
While is it clearly more cost effective to keep students who are already enrolled, over time, creeping attrition rates can also lead to decreased selectivity and a negative cumulative impact on a school’s brand. In our tightening independent school market, ensuring a strong base of returning families is essential.
We decided to find out what parents really think about the admission process—for the second time—with an extensive survey of parents seeking to enroll their children in independent schools. Some of their quotes may surprise you...
What drives families to apply to—and enroll their children in—independent schools?
 As the independent school landscape becomes more complex, the need for enrollment managers to produce (and provide meaning for) a variety of institutional data increases.
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