Publications

Intelligence for enrollment managers about core priorities for the school’s CFO and finance committee, the school budgeting process, levers for financial change, the importance of accurate benchmarking, and the need for building a shared vision for the role of financial aid.
Families are now researching (and sometimes applying to) schools without having to set foot on campus. A lack of early information on these “stealth” families provides little opportunity for admission offices to gauge interest, provide personalized information, or affect a family’s decision to apply. To regain control of the process at an earlier stage, schools must combine traditional outreach with existing student data and statistics on those who are visiting virtually in order to engage prospective families in compelling ways.
Ongoing market challenges and expected U.S. administration policy changes led us to conduct a survey of our members in late April/early May 2017 to determine what, if any, changes occurred in inquiries, applications, and enrollment this year vs. last.
This report is intended to provide independent school leaders with both a high-level overview of enrollment management and some specific examples of enrollment management practice in schools. 
Simultaneously embraced as a useful enrollment management tool and questioned as a misuse of aid funds  - even dubbed "vanity" or "cocktail party" scholarships - merit aid is in wide use in higher education, and has been growing in use among independent schools as a means to build enrollment and meet increasing affordability demands.
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