Recruitment and Retention

Strategic Plan

Core Values

Accessibility

We care deeply about creating educational opportunities for students.

Excellence

We aspire to be the gold standard of independent school admission testing.

Integrity

We commit to protecting the integrity of our services because they have the potential to change lives for aspiring students.

Leadership

We strive to lead by example in our organization and in our industry.

Service

We seek to provide unparalleled service in meeting the needs of enrollment management and admission professionals, member schools, students, families, and other stakeholders.

Mission and Vision

Mission Statement

The Enrollment Management Association provides unparalleled leadership and service in meeting the admission assessment and enrollment needs of schools, students, and families.

Vision Statement

The Enrollment Management Association will be the global leader in enrollment management, a trusted partner providing an educational assessment for every family and an enrollment toolbox for every school.

Goals

by 2020...

The Enrollment Management Association will have produced and provided state-of-the-art assessment. Goal 1: Assessment

School leaders will rely on The Enrollment Management Association to optimize their enrollment outcomes. Goal 2: Enrollment Management Services

The Enrollment Management Association will have enhanced the value of enrollment managers and elevated the profession. Goal 3: Professional Development

The Enrollment Management Association will be school leadership’s key strategic partner in compiling, analyzing, and disseminating relevant research and market analytics. Goal 4: Industry Leadership

The Enrollment Management Association will have insured optimal governance and leadership in service to our stakeholders. Goal 5: Organizational Capacity

The Enrollment Management Association will be known as the industry’s leading enrollment management resource. Goal 6: Brand Identity