Leadership Programs

Seminar Series - Pennsylvania/New Jersey

From April 26, 2019 9:30 am until 1:15 pm


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Registration: $30/EMA members  $50/non-members 

William Bullard


Keynote Presenter: William Bullard, founder, EdChanges

Marketing Strategies for the New Independent School Consumer

Change is here, and the same old approach won't cut it for many enrollment or communications teams. Learn how you can better connect with the new independent school consumer through strategic marketing, data-driven tactics, and personalization capabilities."

William Bullard has been on the leading edge of marketing throughout his career, starting with over a quarter-century in the early phases of direct marketing, wireless communications, and internet marketing. Since moving into education in 2012, he has been the director of communications at two Boston-area schools and founded EdChanges in 2016. He now offers school clients a wide range of marketing services while also creating content for leading organizations such as EMA, NAIS, Independent Thinking, and Finalsite, as well as for his own blog and social channels.