Registration: $30/EMA members $50/non-members
Breakthrough School Storytelling: Crafting Content That Makes Dream Families Take Action
What makes a school story effective? How do you create and share content that you know your audiences will love? In this presentation, Emily Cretella -- school storyteller and owner of Cursive Content -- breaks down what it means to tell a powerful story, and gives you the strategies and tools you need to craft your own strong school story foundation.
Emily Cretella is a strategic storyteller, content marketer and school marketer’s best business friend. The owner of Cursive Content, Emily helps school marketers tell powerful stories that attract dream families, increase inquiries and enrollment, strengthen communities, and grow school influence.
Prior to founding Cursive in 2012, Emily was the director of strategy at a Connecticut marketing agency, where she managed the execution of large-scale traditional and online marketing campaigns for clients ranging from schools and nonprofits to Fortune 500s. She now works solely with independent and private schools, college and universities.
Emily has presented her marketing and storytelling strategies at the Aim High Conference; SchneiderB’s VirCons; the Connecticut Association of Independent Schools; the New Jersey Association of Independent Schools; The Blackbaud User Conference 2018; ACAAP New England and more. She has been featured on PR Daily; GrowthLab, Inc., edSocialMedia; the Blackbaud “Get Connected" podcast, FinalSite’s “Apply Yourself with Tim” podcast; and Randy Vaughn’s “School Marketing” podcast.
Emily would love to hear YOUR school story. Are you read to tell it? Get in touch: