Leadership Programs

Enrollment Management Workshop

From April 24, 2018 9:00 am until April 24, 2018 1:00 pm


Please join us at this complimentary event as we discuss the findings of our survey of 2,700+ parents who applied to independent schools last year, exploring their experiences and discovering what schools are doing well (and what they could improve).

Additionally, we'll talk about the groundbreaking new Character Skills Snapshot, an online assessment designed to measure 8 character skills for admission, and encourage discussion surrounding the use of character assessment in the admission process.

Hosted by: The Enrollment Management Association & Woodlands Academy of the Sacred Heart

Presenters: Christina Dotchin, Director of Outreach, EMA and Kevin Petway, Ph.D., Senior Research Scientist, EMA

9:00 AM, Opening Welcome
Meg Steele, Head of School, Woodlands Academy of the Sacred Heart

9:15 - 10:30 AM, How to Win Students and Influence Parents
Christina Dotchin, Director of Outreach, EMA

You see them when they come on tour. You send personalized emails. You track their visits to your website and invite them to shadow current students. But do you know what really motivates a family to apply to your school? Given the myriad challenges facing enrollment leaders in today’s competitive market – many of which are beyond our control – it is critical that we make the admission process more accessible and family friendly. To aid enrollment leaders in this endeavor, The Enrollment Management Association surveyed thousands of parents immediately following the 2016-2017 application season. Come prepared to reflect on the survey results and consider the practical application this information can have to your work.

10:30 – 10:45 AM, Break

10:45 – 11:45 AM, Assessing Character Skills
Dr. Kevin Petway, Senior Research Scientist, EMA
Christina Dotchin, Director of Outreach, EMA

Character skills are increasingly becoming part of the conversation around student selection and success. This session will explore the innovations in assessment that are facilitating the measurement of non-cognitive skills. The Enrollment Management Association has worked with admission leaders in over 30 independent schools to develop the Character Skills Snapshot, which launched fall 2017. Learn about the Character Skills Snapshot and its potential to add valuable student data to the applicant file. This session will also cover use of the Snapshot results report in the admission process.

11:45 AM - 12:00 PM, Small Group Work: Activity for group to discuss tool and provide feedback

12:00 - 12:15 PM, Small Group Report-Outs

12:15-1:00 PM, Lunch (provided)

1:00 PM, Closing Remarks
Kathleen Creed, Director of Admission and Affordability, Woodlands Academy of the Sacred Heart