10:00-10:45 EMA Update - Dave Taibl
10:45-12:30 "How to Strengthen Enrollment with Stronger Messaging"
Note: The AAAIS meeting begins at 9:30 a.m.
Snacks will be provided.
Registration: $25 / person
Keynote: How to Strengthen Enrollment with Stronger Messaging
Jennie Winton, Founding Partner, Mission Minded
If you know what makes your school special but struggle to describe it in a succinct way, this session is for you. Learn how to use the Minute Message Model to powerfully convey your school’s value to prospective families. You’ll leave with clarity about where to take your school’s communications, and a draft “elevator pitch” to support enrollment management. Find out how to create new messages that everyone at your school can use to help you attract new families and steward the loyalty of those already in your community.
About Jennie: Jennie is 30-year marketing veteran sought for her expertise in branding and positioning non-profit organizations, foundations, and independent schools. Jennie’s passion is helping senior nonprofit leaders clarify how they talk about their work, which leads to greater organizational stability, increased revenues, and an expanded ability to deliver on the mission of the organization. Since co-founding Mission Minded in 2002, Jennie has served as a strategic advisor to organizations like Habitat for Humanity Greater San Francisco, National Federation of the Blind, and Yale Center for Emotional Intelligence. She is an inspiring speaker and nationally sought lecturer. Prior to starting Mission Minded, Jennie worked under Elizabeth Dole at the national headquarters of the American Red Cross before moving west to become the chief marketing officer of its Bay Area chapter. She is a former adjunct professor in the Graduate School of Business and Professional Studies at University of San Francisco and Marin County Court Appointed Special Advocate (CASA) volunteer. She is also a member of Development Executives Roundtable and Association of Fundraising Professionals.