with Mark Mitchell, Vice President, National Association of Independent Schools (NAIS)
According to a 2016 study by Pew Research Center, millennials now outnumber baby boomers and are becoming increasingly visible in schools’ pools of prospective and current parents. With experiences, attitudes, behaviors, and motivations that are distinct from earlier generations, millennials demand unique strategic approaches to engage them in the independent school enrollment funnel, especially when it comes to perceptions of value and affordability.
Explore the defining characteristics of millennials and examine how to shape your communications, technology, and policies regarding tuition and financial aid to match their beliefs, habits, and desires. Learn how to:
- Identify the main characteristics that define the millennial generation.
- Refine and/or create financial aid policies with the motivations and expectations of millennials in mind.
- Craft financial aid communication strategies that will resonate with millennials.