Leadership Programs

Admission Workshop

From October 12, 2017 10:00 am until 3:00 pm

Join us in Pasadena for an admission workshop featuring presentations by Heather Hoerle, Peter Baron, and Christina Dotchin of The Enrollment Management Association.

You'll learn about the ways today's trends will affect your future admission strategy, hear what thousands of parents we surveyed thought about the 2016-17 admission season, and how to develop an effective inbound marketing plan for your school.

We hope to see you there!

Hosted by: Pasadena Area Independent Schools (PAIS)

Admission Workshop Schedule:

9:00 am - 9:20 am - Opening Remarks & Introductions

9:20 am - 10:30 am - Heather Hoerle, Executive Director & Chief Executive Officer, The Enrollment Management Association

Looking Ahead: How Today’s Enrollment Trends Will Change Your School’s Admission Approach
Sustainable enrollment remains the number one issue facing independent schools. Yet, for the foreseeable future, independent schools have few positive indicators upon which to build enrollment strategy. It is clear that innovative approaches are needed to manage declining numbers of school-age children and increased competition from lesser- and no-cost options. Heather will discuss these data, trends, practices, and more.

10:30 am - 10:45 am - Break

10:45 am - 11:45 am - Christina Dotchin, Director of Outreach, The Enrollment Management Association

How to Win Students and Influence Parents: Family Survey Report
You see them when they come on tour. You send personalized emails. You track their visits to your website and invite them to shadow current students. But do you know what really motivates a family to apply to your school? Given the myriad challenges facing enrollment leaders in today’s competitive market – many of which are beyond our control – it is critical that we make the admission process more accessible and family friendly. To aid enrollment leaders in this endeavor, The Enrollment Management Association surveyed thousands of parents immediately following the 2016-2017 application season. Come prepared to reflect on the survey results and consider the practical application this information can have to your work.

11:45 am - 12:45 pm - Lunch - provided courtesy of Pasadena Area Independent Schools

12:45 pm - 1:45 pm - Peter Baron, Chief Member Relations Officer, The Enrollment Management Association

The Inbound Marketing Handbook for Independent Schools: Combining Strategy with Implementation
Inbound marketing is not just one thing; it is a comprehensive marketing strategy that reinforces your school’s identity both internally and externally. As you consider your school’s online presence, the development of an inbound marketing strategy has the potential to do far more than simply augment your admissions pool; it solidifies your brand, ensuring your school stands out from the competition by being the truest version of yourself. Developing and implementing a comprehensive inbound marketing strategy for your school does not just happen, however. Learn how self-reflection, intentional content creation and delivery, and site optimization play a critical role in maximizing your school’s marketing efforts.

1:45 pm - 2:00 pm - Closing Remarks

2:00 pm - Depart


Location - The Gooden School (Multipurpose Room)

192 North Baldwin Avenue, Sierra Madre, CA 91024

Signs will be posted on campus to direct you to the multipurpose room.

Parking - Park on Baldwin Avenue, or the streets east of Baldwin Avenue. Plenty of street parking available.

Tags: Leadership
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