Workshop Fee - $100 per workshop
11:00 am - 1:00 pm: Tackling the Big Hairy Audacious Changes of Future “Schools”
Grant Lichtman, Founder, Author, Connector, and Chief Provocateur
The next 25 years will bring dramatic, disruptive, inevitable changes to education—changes much greater than the vast majority of school leaders anticipate. After hearing the beyond-the-horizon views of the nationally-recognized presenters, you’ll work in small groups to grapple with and share two central challenges: How must the traditional school’s essential elements evolve to preserve the critical value of the highly relationship-based learning experience at the core of independent education? How might we involve school community stakeholders as authentic partners in helping to transform our schools for the future?
About Grant Lichtman :Â Grant Lichtman works with school teams to develop a capacity for change in a rapidly changing world. For almost 15 years, Grant was a trustee, chief of finance and operations, and teacher at Francis Parker School in San Diego, one of the largest independent schools in the United States. Over a decade and a half of remarkable transformation at the school, Grant was either directly responsible for, or intimately involved in, strategic planning, program design, campus planning and redevelopment, global education, advancement, marketing, educational technology, admissions and financial aid, benchmarking and trend analyses, and risk management.Â Grant is the author of two books: #EdJourney: A Roadmap for the Future of Education, based on his first-hand research with dozens of schools and hundreds of K-12 educators; and The Falconer: What We Wish We Had Learned in School, based on his seminar in strategic and creational thinking. Grant graduated from Stanford University with a BS and MS in geology in 1980.
2:00 pm - 4:00 pm : How to Strengthen Enrollment with Stronger Messaging
Jennie Winton, Founding Partner, Mission Minded (CA)
If you know what makes your school special but struggle to describe it in a succinct way, this session is for you. Learn how to use the Minute Message Model to powerfully convey your school’s value to prospective families. You’ll leave with clarity about where to take your school’s communications, and a draft “elevator pitch” to support enrollment management. This lively, interactive workshop is appropriate for heads, enrollment management and admissions professionals, and anyone with a communications role at your school. Find out how to create new messages that everyone at your school can use to help you attract new families and steward the loyalty of those already in your community.
About Jennie Winton:Â Jennie Winton is a 25-year marketing veteran sought for her expertise in branding and positioning nonprofit organizations. Since co-founding Mission Minded in 2002, Jennie has served as a strategic advisor for over 150 nonprofit organizations, and has inspired hundreds more as a nationally sought lecturer. With gifts in the areas of brand strategy, messaging, and fundraising, Jennie excels at helping senior nonprofit leaders clarify how they talk about their work, which leads to greater organizational stability, increased revenues, and an expanded ability to deliver on the mission of the organization.Â Prior to starting Mission Minded, Jennie worked under Elizabeth Dole at the national headquarters of the American Red Cross before moving west to become the chief marketing officer of its Bay Area chapter. She is a former adjunct professor in the Graduate School of Business and Professional Studies at University of San Francisco and Marin County Court Appointed Special Advocate (CASA) volunteer. A graduate of the University of Maryland, Jennie earned a bachelor of arts degree in radio, television & film with a concentration in advertising and marketing.