Leadership Programs

Joint Regional Meeting - ISABC & The Enrollment Management Association

From May 10, 2017 11:00 am until 2:00 pm

Join us for collegiality and colloquium (and a free lunch!) at this joint meeting with ISABC and The Enrollment Management Association. This meeting is free of charge and open to members and non-members alike. Heads of school, business officers, and others with a stake in your school's enrolment management are welcome to attend.

10:00 - 10:15 Welcome and Introductions
10:15 - 11:00 Dr. Elizabeth Moore
11:00 -11:10 Break
11:15 -12:00 Peter Baron
12:00 - 12:30 Lunch
12:30 - 1:00 Aimee Gruber

The new BC Curriculum: a new educational landscape
Dr. Elizabeth Moore, Executive Director, ISABC
This session will outline the changes in the new curriculum and the rationale for the changes. It will provide a summary for admission leaders so that they can speak authoritatively to prospective parents and students about how their school is embracing and extending the changes.

Inbound Marketing for Independent Schools: Combining Strategy with Implementation
Peter Baron, K-12 Partner Manager, Blackbaud; Editor, The Inbound Marketing Handbook for Independent Schools
Inbound marketing is not just one thing; it is a comprehensive marketing strategy that solidifies your school's identity both internally and externally. Learn how self-reflection, intentional content creation and delivery, and site optimization play a critical role in maximizing your school's marketing efforts.

Overview - What Every Head Needs to Know About Enrollment Managment
Aimee Gruber, Senior Director of Outreach & Business Development, The Enrollment Management Association
Aimee will provide an overview of The Enrollment Management Association's newest report,
What Every Head Needs to Know About Enrollment Management, as well as highlight important trends and service updates.