Our Industry’s Future: Recommendations to the EMA Board

Recommendations from The Enrollment Management Think Tank to EMA trustees on what we can do to best prepare admission and enrollment professionals for the future.

The EMTT was charged with several actionable steps: first, to identify a set of research questions about enrollment management; second, to do a thorough environmental scan—not only of independent schools, but also higher education and the business world—to identify current innovative practices in recruitment, selection, and retention. Finally, the group was asked to deliver its recommendations to the EMA board of trustees. Those recommendations are described in this report, and are aimed at helping the association meet its strategic goals: to be a trusted partner to schools, provide schools a toolkit of enrollment resources, enhance family engagement, and expand leadership capacity in our industry.