Application deadlines. Financial aid deadlines. Notification deadlines. Deadlines for international students versus U.S.; domestic boarding students versus day students. And finally, the deadline for a family to confirm its decision to join your community.
With today’s cyber- and in-person bullying, it is imperative that school leadership be united in their support and guidance of those students identifying as LGBTQ (lesbian, gay, bisexual, transgender, and queer).
Three x 3
As attracting and retaining students (and alumni) becomes more complex, independent schools are increasingly establishing marketing and communications offices to steward, lead, and shape the school’s external and internal messaging and brand.
Admission Office Profiles
Paige Brewster, Director of Admission and Financial Aid at Boston University Academy, describes challenges faced in achieving enrollment each year as well as effective marketing tactics.
Admission is a tough job. As difficult as it is to fill the “admission bucket” each year with strong, mission-appropriate students, nothing is more infuriating and disheartening than to have that bucket spring leaks.
How do you take a private boarding school from a place where there are no online student voices to one in which students are the school’s driving force on social media?
During the past several years, the rise in public consciousness about transgender and gender non-conforming people has skyrocketed. Included in that increased awareness have been innumerable media references to the issues surrounding what it means to be be transgender and gender non-conforming and how society is dealing with it.
Emails and phone calls from this year’s applicant families are fresh on the minds of admission officers everywhere. More than once, admission officers were likely asked by anxious parents, “Should my child take the SSAT again?”
The SSAT Benchmark test has been used for years by schools who are new to the SSAT, providing them with a reliable way to compare the scores of applicants with actual SSAT scores for their own currently enrolled students.