The Yield, Fall 2015

Trust is paramount between the receiving school and those from whom they are receiving the recommendations.

Cover Article

Teacher Recommendations: The Good, The Bad, and the Ugly

It is imperative that schools embrace the development and use of recommendation forms as anything but a passive experience.

Admission Perspectives

Welcome to the Director's Office

To learn more about the challenges and opportunities new admission directors face, The Yield sat down with new director Matt Burgy to hear his perspectives on the job and on the special role mentoring played in his transition.

Three x 3

Getting a Degree in Admission

Three recent recipients of the USC's CERPP certificate in Leadership in Enrollment Management share their experiences.

Admission Office Profiles

Admission Office Profile: The St. Andrew's Schools (HI)

Sarah Jallo, the director of enrollment management for The St. Andrew's Schools, talks about the unique Hawaiian market, and her experience as the schools' first director of enrollment management.


Five Tips for Working with Your Business Officer

The relationship between the admission director and the CFO is an important dynamic, and the key to establishing a successful recruit-admit-retain cycle.


Creative Community Marketing

Tasked with strenghthening Hopkins School's presence within the local community, Director of Admission Pamela McKenna marshalled resources to identify two successful initiatives.


If You Want People to Follow the Leader, Create Shared Vision

Successful leaders are not the ones who ask people to line up behind them with the intent of simply following their decisions and direction.  Successful leaders listen and invite their followers to actively particpate in creating the direction.


Cognitive Plus Character: Summer Summit Update

About the latest meeting of the "G32" pilot schools for the Character Skills Assessment (CSA) and a timeline for research, development, and release.

Inside the SAO

Meeting Students in St. Louis: ISSL Schools Adopt the SAO (Again!)

Independent Schools of St. Louis (ISSL), after a brief hiatus, have again decided to utilize the SAO as their application of choice.

Member Circle

A Summer Success: The Erdmann Institute for Enrollment Leadership

SSATB Establishes Early Childhood Working Group

SSATB Launches Enrollment Management Think Tank

Service Center

Mercersburg Finds More Students with SSAT Test Taker Lists!

Email Marketing 101

Test Central

SSATB Updates Testing Accommodations

SSATB updated several key elements related to testing accommodations (formerly special accommodations) for the 2015-16 testing year and beyond.


SSATB's Latest Report Examines Four Competitive Models

These new alternatives do not compete by being different - except in price!

International Recruitment

After-the-Tour Actions

Crucial follow-up strategies to help you achieve high yields across the world.