The Yield, Fall 2014

Private schools are allowed to operate because agreed upon standards govern the educational process. How does admission affect (and how is it affected by) the mission of the school, and how does that impact the accreditation process?

Cover Article

Mission Possible: Enrollment Management and the Independent School Accreditation Process

Private schools are allowed to operate because agreed upon standards govern the educational process. Accreditation not only forms the basis for an internal culture of continuous improvement but also signals to families and other stakeholders that external standards are met.

Admission Perspectives

Strategic Planning for Schools and Admission

Strategic planning requires an environment of dialogue and innovation where “the plan” serves as a means to an end, not the end itself.

Three x 3

New Student Orientation

Admission is not always about applications, acceptances, and wait lists. The Yield polled three directors of admission about their new student orientation programs.

Admission Office Profiles

Admission Office Profiles: International


Statistics and Spreadsheets and Checklists – Oh My!

How to Start Your New Database Selection Process


Brand Endearment: Return the High Five

Scott Stratten is the president of UnMarketing and was a keynote speaker at the 2014 Annual Meeting.


Leadership & Enrollment Management Certification Program Comes to Life at USC

Adding Head of School to your Resume

in 2014, three of our Admission Leadership Council (ALC) members realized a leap from the admission office to the head’s office.


Gaming in Assessment: 
It’s not just coming soon, it’s already here.

The gamification of assessment is what’s next. It is meeting kids where they are — after all, 99% of teenage boys and 94% of girls are already there by choice. Gaming demands students apply what they have learned, and learn what they need to apply, to succeed. Digital gaming can be designed to generate and crunch data instantly.

Test Central

9 Attributes of a Successful SSAT Test Administrator

What are the top SSAT test administrators doing to get it right?

Inside the SAO

The Standard Application Online Solution: Seamless Integration into Your Database

The Enrollment Management Association completed work on a web API (Application Programming Interface) designed to support the seamless integration of student data into member databases.

Member Circle

Welcome New Board Members

Following our third annual call for nominations, our Board of  Trustees selected four new members.

An Unwaivering Commitment to Access

Our commitment to access is demonstrated every day through the SSAT Fee Waiver Program.