You see them when they come to tour. You send emails back and forth. You compose personalized letters, invite them to attend a class, or even to stay overnight in your dorms. But do you really know what motivates them to apply to schools or how they learn about them in the first place?
Giving Voice to Your Student Customers
Do you really know what motivates students to apply to schools or how they learn about them in the first place?
Three x 3
We polled admission officers about the importance of revisit days
Admission Office Profiles
Admission Office Profiles: Day - Lincoln School
Admission Office Profiles: Boarding - St. George's School
Board Reports That Rock...And You Already Have the Data!
Use data you already have to create a great board report.
From Malarkey to Marketing
The Evolution of an Effective Marketing Mindset in a Competitive Admission Scenario
Being Your Own Advocate
It's important to advocate for yourself professionally.
Member Circle Spring 2014
An Interview with John Chubb
Apples to Apples: Comparing Applicants to Current Students