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Heather Hoerle

on February 8, 2017

The Difference Between Management and Leadership

In my short time here as executive director, I’ve learned a number of important leadership lessons that were not true for me as a manager.

Heather Hoerle

on November 14, 2016

Making Your Way to the Leadership Table: The Why and the How

Given the importance of admission and enrollment to your school’s future, and given your department’s oversight of approximately 84% of your school’s operating budget, it’s no longer useful for admission officers to sit on the sidelines when it comes to strategic enrollment discussions at your school. 

Heather Hoerle

on October 4, 2016

In Baltimore, A Sea Change.

During the second full week of September, I witnessed the true power of a new name and what it could do to bring people together.

Heather Hoerle

on September 12, 2016

A Start-of-the-Year Snapshot

As we look ahead to serving our member schools in the coming year, we wanted to stop and take a 30,000-foot look at our membership, both the schools and the individuals who make up the heart of this association.

Heather Hoerle

on September 8, 2016

Four Things You Should Know About The Enrollment Management Association

We've changed our name!  But our commitment hasn't changed.  Here are a few things you can expect from The Enrollment Management Association.

What’s in a Name? A Lot, We Think.

Welcome to the online headquarters of your association, The Enrollment Management Association, formerly SSATB.

Heather Hoerle

on November 13, 2015

North American Boarding Workshop: Speed Dating Meets Strategic Enrollment Planning

While most successful enrollment stories are years in the making, a new service has begun to substantially help international students find boarding schools and to assist boarding school admission professionals as they diversify their international student populations.

Heather Hoerle

on November 3, 2015

Leadership Lessons from an Unlikely Source

Why do we remember Henry VIII far more than other English kings? Upon reflection, I actually think there are facets of his leadership from which admission professionals can learn.

Measuring What Matters in Admission

Never before has assessment been such a central and scrutinized component of the K-12 educational experience.

Heather Hoerle

on December 1, 2014

Future Trends and Our Course

Tom Friedman, author of The Flat World, suggests that in today’s global, digital society, “Whatever can be done, will be done.”

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