Heather Hoerle

on February 14, 2018

Build and Sustain Through Change

Change is inevitable. Much like colleges and universities over the past few decades, independent schools are experiencing significant changes in the enrollment landscape. To survive and thrive, we must evolve from the old view of admission to an enhanced long-term strategy for enrollment management.

Heather Hoerle

on December 13, 2017

2017 Parent Report Lesson 1: Communicate, communicate, communicate!

Though the methods of communication with families have changed somewhat since 2014, what we’ve heard from parents has stayed the same: they expect timely and personalized communications throughout the school consideration and application process.

Heather Hoerle

on September 26, 2017

Ushering in a new age in admission

We proudly present The Character Skills Snapshot, an innovative tool designed to measure eight essential character skills for admission: resilience, open-mindedness, responsibility, teamwork, social awareness, self-control, intellectual curiosity, and initiative.

Quantifying the Shifting International Market

In June, we released member survey results which quantify the anticipated changes in international student enrollment in our schools based on new U.S. immigration policy. Given what the survey confirms, how should independent schools adjust to “the new normal”?  

Even when it's isn't over.

Even as you're finishing phase 1 of your admission decision-making process, phases 2 and 3 are underway...and this time of year often involves a good deal of data gathering and analysis.

Heather Hoerle

on February 8, 2017

The Difference Between Management and Leadership

In my short time here as executive director, I’ve learned a number of important leadership lessons that were not true for me as a manager.

Heather Hoerle

on November 14, 2016

Making Your Way to the Leadership Table: The Why and the How

Given the importance of admission and enrollment to your school’s future, and given your department’s oversight of approximately 84% of your school’s operating budget, it’s no longer useful for admission officers to sit on the sidelines when it comes to strategic enrollment discussions at your school. 

Heather Hoerle

on October 4, 2016

In Baltimore, A Sea Change.

During the second full week of September, I witnessed the true power of a new name and what it could do to bring people together.

Heather Hoerle

on September 12, 2016

A Start-of-the-Year Snapshot

As we look ahead to serving our member schools in the coming year, we wanted to stop and take a 30,000-foot look at our membership, both the schools and the individuals who make up the heart of this association.

Heather Hoerle

on September 8, 2016

Four Things You Should Know About The Enrollment Management Association

We've changed our name!  But our commitment hasn't changed.  Here are a few things you can expect from The Enrollment Management Association.

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