One of the greatest benefits of the certificate program is that participants have to rethink admission through the entire admission season, while working on relevant topics every week.
You cannot move forward if you don’t have the whole school involved in and supportive of your mission.
The admission department has a duty to the prospective student to determine whether he or she will be best served in our school. Ultimately, a mission-oriented admission model must answer “yes” to whether the mission will best serve the prospective student and whether he or she will embrace this offering and reciprocate.
Not only have I deepened my understanding of this role, but now I must impart it on the rest of the community, where largely they have been accustomed to a more limited understanding of "admission" versus the more expansive "enrollment management."