Given the importance of admission and enrollment to your school’s future, and given your department’s oversight of approximately 84% of your school’s operating budget, it’s no longer useful for admission officers to sit on the sidelines when it comes to strategic enrollment discussions at your school.
When SSATB rebranded this fall and successfully rolled out The Enrollment Management Association at the annual conference, the new image was brightly and colorfully displayed throughout the entire hotel and on every piece of swag we received in our welcome bag; they even branded the front desk and elevators.
When I first interviewed for an admission position eight years ago, I remember my head of school saying that the role would be exciting, fast-paced and intense during the peak times for “about half the year,” but then the other times would be less hectic and demanding.
We've changed our name! But our commitment hasn't changed. Here are a few things you can expect from The Enrollment Management Association.
The way we transition and orient new students and their families to our campus can play a vital role in retention, and thus have an impact on your overall enrolment.