Leadership, Admission, and the Power of Narrative

Using the distinct “stories” of our institutions, and by adopting a shared vocabulary, we can help our colleagues to envision and understand their roles within the narrative arch.

No longer just admission

Like many others in our sector I am continually frustrated by the misconception that enrollment professionals only work hard a couple of months a year, and institutional success in this area depends solely on the efforts of the admission office.

The Political Arena of Enrollment Management

Developing political will and skill is essential for us to influence how limited resources are acquired and utilized. The CERPP certificate program allowed us to dig a little deeper into how we can all develop political clout.

We're all in this together: embracing a new understanding of enrollment management

Not only have I deepened my understanding of this role, but now I must impart it on the rest of the community, where largely they have been accustomed to a more limited understanding of "admission" versus the more expansive "enrollment management."

Even when it's isn't over.

Even as you're finishing phase 1 of your admission decision-making process, phases 2 and 3 are underway...and this time of year often involves a good deal of data gathering and analysis.

Carson D. Roy

on April 11, 2017

April – in like a lion, out like a…well, it depends.

Wherever you are in the process right now, please know that many of us are thinking about similar things. I’m hoping that you will be able to relate to at least a few of these scenarios and have a chuckle.

Heather Hoerle

on February 8, 2017

The Difference Between Management and Leadership

In my short time here as executive director, I’ve learned a number of important leadership lessons that were not true for me as a manager.

Heather Hoerle

on November 14, 2016

Making Your Way to the Leadership Table: The Why and the How

Given the importance of admission and enrollment to your school’s future, and given your department’s oversight of approximately 84% of your school’s operating budget, it’s no longer useful for admission officers to sit on the sidelines when it comes to strategic enrollment discussions at your school. 

W. Dennis Facciolo

on November 2, 2016

One Day School’s Model for International Students

The mad rush this decade by many independent schools to embrace the international student invasion has its roots in the post-World War II years.

Internal Marketing – Getting Your Team Invested in the Goal

When SSATB rebranded this fall and successfully rolled out The Enrollment Management Association at the annual conference, the new image was brightly and colorfully displayed throughout the entire hotel and on every piece of swag we received in our welcome bag; they even branded the front desk and elevators.

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