Not only have I deepened my understanding of this role, but now I must impart it on the rest of the community, where largely they have been accustomed to a more limited understanding of "admission" versus the more expansive "enrollment management."
Wherever you are in the process right now, please know that many of us are thinking about similar things. I’m hoping that you will be able to relate to at least a few of these scenarios and have a chuckle.
Given the importance of admission and enrollment to your school’s future, and given your department’s oversight of approximately 84% of your school’s operating budget, it’s no longer useful for admission officers to sit on the sidelines when it comes to strategic enrollment discussions at your school.
When SSATB rebranded this fall and successfully rolled out The Enrollment Management Association at the annual conference, the new image was brightly and colorfully displayed throughout the entire hotel and on every piece of swag we received in our welcome bag; they even branded the front desk and elevators.