The term barrier to entry is a familiar one in the business world. In the context of economic competition, a barrier to entry is an obstacle that makes it difficult to enter a given market. What does that term mean for us as admission officers, as we encourage families to enter our independent school market?
Those of us in the admission world know that an open house is our chance to shine, our opportunity to capture the essence of our school, our shot at engaging prospective families for a moment in time, in the hope that they will apply and eventually enroll in our fine institution.
Use first hand information, empirical data, and student point of view to develop how you manage your potential customers.