If your school is one of the lucky ones with a healthy wait pool of families still clamoring to be admitted (even though the contract binding date is looming) and you are even slightly over-enrolled due to a better-than-expected yield, you might have already determined your team’s level of admission season success.
Applicants and their families endure a long wait during the secondary school application process. March 10 comes, good news finally arrives in the mailbox (or now it tends to be an inbox), and after the celebrations are over, thoughts shift toward the revisit and the final decision.
The reading season is a marathon, not a sprint. To get your committee ready for the marathon it is important to set clear expectations to instill team spirit, reinforce comradery, and to encourage committee members to take care of and pace themselves.
Admission tests are of immeasurable importance to us. They help schools and colleges, among other things, place what are very disparate grading systems in our sending schools in some sort of context. But part of the hard work of admission is to ensure parents understand how our schools use admission test scores in our selection process.
Over the years, I have developed a greater appreciation for the nuances of our profession and thrived within the relationships and strategic thinking that go hand in hand with working in admission.
In a few weeks, it will be fall board of trustees meeting time. Now is the time to get ready to report like a rockstar.
How a traditional independent school turned a marketing plan on its head.