When SSATB rebranded this fall and successfully rolled out The Enrollment Management Association at the annual conference, the new image was brightly and colorfully displayed throughout the entire hotel and on every piece of swag we received in our welcome bag; they even branded the front desk and elevators.
When I first interviewed for an admission position eight years ago, I remember my head of school saying that the role would be exciting, fast-paced and intense during the peak times for “about half the year,” but then the other times would be less hectic and demanding.
Many of us chose the admission profession because we enjoy the constant buzz of prospective families streaming through our offices, each with their fair share of interesting stories to tell, thoughtful questions to ask, and genuine desire to find just the right fit.
If your school is one of the lucky ones with a healthy wait pool of families still clamoring to be admitted (even though the contract binding date is looming) and you are even slightly over-enrolled due to a better-than-expected yield, you might have already determined your team’s level of admission season success.
Applicants and their families endure a long wait during the secondary school application process. March 10 comes, good news finally arrives in the mailbox (or now it tends to be an inbox), and after the celebrations are over, thoughts shift toward the revisit and the final decision.
The reading season is a marathon, not a sprint. To get your committee ready for the marathon it is important to set clear expectations to instill team spirit, reinforce comradery, and to encourage committee members to take care of and pace themselves.