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W. Dennis Facciolo

on November 2, 2016

One Day School’s Model for International Students

The mad rush this decade by many independent schools to embrace the international student invasion has its roots in the post-World War II years.

Internal Marketing – Getting Your Team Invested in the Goal

When SSATB rebranded this fall and successfully rolled out The Enrollment Management Association at the annual conference, the new image was brightly and colorfully displayed throughout the entire hotel and on every piece of swag we received in our welcome bag; they even branded the front desk and elevators.

The Shift from Admission to Enrollment Management

When I first interviewed for an admission position eight years ago, I remember my head of school saying that the role would be exciting, fast-paced and intense during the peak times for “about half the year,” but then the other times would be less hectic and demanding.

David Baker

on August 8, 2016

Communicating Strengths Through Campus Events

As always, my summer project ambitions have greatly exceeded the fleeting number of remaining summer days.

Carson D. Roy

on July 12, 2016

Walking the Transition Tightrope

Summer is typically a slow and rejuvenating time for most independent school admission professionals, but for those transitioning to new schools, June and July can prove stressful and, at times, overwhelming.

Jenna King

on June 13, 2016

Reflecting on the Prospective's Perspective

Many of us chose the admission profession because we enjoy the constant buzz of prospective families streaming through our offices, each with their fair share of interesting stories to tell, thoughtful questions to ask, and genuine desire to find just the right fit.

Frankie Brown

on May 5, 2016

Measuring Admission Season Success: Beyond the Numbers

If your school is one of the lucky ones with a healthy wait pool of families still clamoring to be admitted (even though the contract binding date is looming) and you are even slightly over-enrolled due to a better-than-expected yield, you might have already determined your team’s level of admission season success.

Beyond the Bells and Whistles

Applicants and their families endure a long wait during the secondary school application process. March 10 comes, good news finally arrives in the mailbox (or now it tends to be an inbox), and after the celebrations are over, thoughts shift toward the revisit and the final decision.

Kisha Watts

on January 13, 2016

Let the Reading Begin!

 As you embark on reading season, there are many ways to ensure you and your committee stay on track.

Anne Behnke

on December 14, 2015

Ready, Set, Read! Preparing your Admission Committee

The reading season is a marathon, not a sprint. To get your committee ready for the marathon it is important to set clear expectations to instill team spirit, reinforce comradery, and to encourage committee members to take care of and pace themselves.

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