Karen Smith 210Associate Director of Marketing & Communications

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Karen keeps our members informed of our services, as well as current research and trends, through digital and print communications. She directs content strategy for our social media, websites, email communications, and publications. Members also benefit from a professional development webinar series she developed.

Prior to joining The Enrollment Management Association in 2009, Karen was marketing director at Management Planning, Inc., in Princeton, NJ. Her previous positions include marketing manager at New Jersey Lawyer newspaper and copywriter at Sutton Advertising. Karen has a bachelor’s degree in English literature from Pennsylvania State University.